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Burberry May Speed U.S. Growth on Property Deals (Update1)
2009-09-04 13:11:45.621 GMT
(Adds share price in eighth paragraph.)
By Sarah Shannon
Sept. 4 (Bloomberg) -- Burberry Group Plc, Britain’s largest
luxury-goods company, may accelerate plans to open U.S. stores as
premium shop space becomes available at cheaper prices, Chief
Financial Officer Stacey Cartwright said.
“Spaces we thought may not have been available a couple of
years ago are available now,” Cartwright, 45, said in a phone
interview in London. Property is available with rent-free
periods, landlords are offering to pay some store-decoration
costs and space in better locations is opening up, she said.
Cartwright cited a new outlet in Indianapolis’s Keystone
fashion mall, which also houses Saks Inc. and Tiffany & Co.
outlets and signed Burberry to fill a space formerly occupied by
bankrupt gadget seller Sharper Image Corp. The U.S. is an
“under-penetrated” market for Burberry, Cartwright said. The
brand’s sales in the Americas are growing faster than any other
region as the appeal of its plaid patterns, British heritage and
Brit perfume resists the recession in the U.S.
“They are behind in geographical presence compared to all
the main players like LVMH, so to expand in the U.S. market makes
sense,” Alessandra Coppola, an analyst at Standard & Poor’s
Equity Research in London said by phone. She has a “hold”
recommendation on Burberry shares.
Burberry, known for its trench coats, may open more than the
five stores previously forecast for the Americas this year,
according to Cartwright. She wouldn’t specify where the extra
stores may be located. The Americas account for about 27 percent
of Burberry’s sales, compared with about 37 percent for Europe.
Madison Avenue
The retailer’s new U.S. flagship at 444 Madison Avenue in
New York, where three 50-foot neon signs light the skyline with
the Burberry logo, was secured at “nice, favorable terms,”
Cartwright said, without elaborating.
The art-deco building, formerly home to the magazine
Newsweek Inc., is owned by a private-equity fund run by Westbrook
Partners LLC. A standalone Burberry Brit shop offering lower-
priced products and more casual attire will open on one side of
the building in November, Cartwright said.
Burberry shares have more than doubled this year and posted
the steepest increase in the 13-member Bloomberg European Fashion
Index, which has gained 41 percent. Today they added 8.9 pence,
or 1.9 percent, to 486.6 pence at 2:09 p.m. in London.
More Americans with incomes greater than $250,000 bought
Burberry’s fashions in the second quarter, according to Unity
Marketing. The U.S.-based market research firm said 14 percent of
wealthy consumers bought the luxury brand in the period, compared
with 6 percent in the first quarter.
“Spending on luxury fashion and apparel is becoming more
concentrated in the ultra-affluent,” Unity President Pam
Danziger said by phone. Typically, these customers shop in
standalone outlets, she said.
For Related News and Information:
Top retail news: RTOP <GO>
More stories on Burberry: BRBY LN <EQUITY> CN <GO>
News on U.S. luxury market: TNI US LUX <GO>
--Editors: Chris Staiti, Keith Campbell.
To contact the reporter on this story:
Sarah Shannon in London at +44-20-7073-3262 or
[email protected].
To contact the editor responsible for this story:
Keith Campbell at +44-20-7073-3829 or
[email protected].