+------------------------------------------------------------------------------+
Retailers ‘Live to Fight Another Day’ as U.S. Shoppers Return
2009-10-08 04:00:01.3 GMT
By Sarah Rabil
Oct. 8 (Bloomberg) -- U.S. retailers will need to focus on
managing cash and keeping costs under control as consumer
spending returns slowly, according to industry executives.
In the last 10 weeks, Lord & Taylor has seen growth in
comparable-store sales, Chief Executive Officer Brendan Hoffman
said at a retail panel at Bloomberg’s New York offices yesterday
evening.
“We’re definitely seeing signs of improvement,” said
Hoffman, whose closely held department-store chain has 46
locations in nine states. “It makes us feel far more optimistic
about the upcoming holiday season than we were 12 weeks ago.”
While consumers are growing more confident about spending,
a recovery won’t be immediate, retail executives and advisers
said. U.S. holiday sales for the last two months of the year
will probably fall 1 percent to $437.6 billion from the same
period in 2008, the National Retail Federation said on Oct. 6.
Last year’s decline of 3.4 percent was the first drop since the
Washington-based NRF started tracking holiday sales in 1995.
Marc Cooper, head of the retail practice at New York-based
investment bank Peter J. Solomon Co., is telling his clients to
focus on cash management and brand preservation as weaker
players in retail disappear. Solomon’s customers have included
clothing retailer Lands’ End Inc. and Dick’s Sporting Goods
Inc., the largest publicly traded U.S. athletic store.
‘Live to Fight’
“You’ve got to live to fight another day,” Cooper said.
“You live to fight another day because you have the capital to
get there and you prosper another day because you haven’t ruined
your brand.”
Consumer demand won’t return rapidly, said John Mahoney,
chief financial officer of Staples Inc., the world’s largest
retailer of office supplies.
“It’s about making sure you have adequate liquidity,”
Mahoney said. “We generate a lot of cash and as a result we’re
paying back debt now.”
Staples, based in Framingham, Massachusetts, rose 4 cents to
$23.11 yesterday on the Nasdaq Stock Market. The shares have
climbed 29 percent this year.
The CFO said he wouldn’t borrow money to buy back stock.
That’s the right idea, said Gilbert Harrison, chairman and chief
executive officer of Financo Inc., a New York-based adviser and
investment bank specializing in retail.
“Companies should be conserving their cash and keeping
money in reserve in case we have some problems,” said Harrison.
While there will be some recovery in retail in the next 12
months, it will take five years or more to get back to the
levels of 2005, he said.
Same-Store Sales
Today, U.S. retailers are scheduled to report September
sales for stores open at least a year.
The U.S. unemployment rate rose to 9.8 percent in
September, the highest since 1983, from 9.7 percent in August,
the Labor Department said Oct. 2.
Confidence among U.S. consumers unexpectedly fell in
September. The Conference Board’s confidence index dropped to
53.1, from a revised 54.5 in August. Consumer confidence was
projected to increase to 57, according to the median estimate in
a Bloomberg survey.
New York-based Lord & Taylor was among retailers that cut
costs to counter the drop in spending as unemployment rose. The
company canceled a $10 million branding campaign overnight, and
instead incorporated that message into its advertisements, the
CEO said.
Such moves will pull the department-store chain through as
the economy improves, Hoffman said.
“We purged so many expenses out of the system that would
have taken me decades to probably have done,” Hoffman said. “We
have such a lean base right now, and we’ve learned that we can
not only survive but really thrive.”
For Related News and Information:
Top retail news: RTOP <GO>
Retail sales figures: RTSL <GO>
U.S. Economic snapshot: ESNP US <GO>
Same-store sales table: IFS <GO>
--With assistance from Allison Abell Schwartz, Lauren Coleman
Lochner and Carol Massar in New York. Editors: Andrea Snyder,
Jennifer Sondag
To contact the reporters on this story:
Sarah Rabil in New York at +1-212-617-5992 or
[email protected].
To contact the editor responsible for this story:
Jennifer Sondag at +1-212-617-2716 or
[email protected].